UNITED OVERSEA BANKS (UOB)

Refined user flows and updating user interface to create a more cohesive mobile banking experience.

Fintech

B2C

Year

2022

Duration

9 months

Team
  • Product Owners

  • Design System team

  • UX/UI Team

  • Content Team

  • Front-end Developers

Transformation

Transformation

Every 2 week sprint, we revised user experience from different touch points, and also built new flows without disrupting the overall theme.

From this

To this

A whole new look

A whole new look

With refined customer experience in every detail.

With refined customer experience in every detail.

Unification & consistency across moments.

Unification & consistency across moments.

New interactions - Bringing in customers’ voice.

New interactions - Bringing in customers’ voice.

LOOKING BACK

Key learnings

LOOKING BACK

Key learnings

  • Working in a big team and rotating between small teams once in a while gave me the chance to experience many aspects of creating user experiences in the fintech field.

  • One of the things I appreciate the most is learning how to be a team player, collaborating with the POs, the design system team, and my fellow UX/UI teammates. There were misalignments, ideas that lacked context and user data, and assumptions that led to extra work. But I’m grateful I was able to learn from these mistakes to avoid them in the future and work more effectively.

  • Bigger isn’t always better. This project also helped me get comfortable with reading design documents, following design system guidelines, and, most importantly, understanding the value of utilizing components for a clean, scalable, and easy-to-maintain design system instead of constantly creating new ones.

  • Although it wasn’t my main task, I got to learn and try something new: defect checking and creating illustrations, which was kinda fun, especially learning how to create illustrations from scratch with the help of my teammate!

HEY YOU MAKE IT ALL THE WAY HERE!

THANK YOU!

An idea. A challenge. A coffee chat. I'd love to connect

Let’s build something cool together.

Want to know more about me?

Thanks for being here. How are you?

2025 ♡

An idea. A challenge. A coffee chat. I'd love to connect

Let’s build something cool together.

Want to know more about me?

Thanks for being here. How are you?

2025 ♡

An idea. A challenge. A coffee chat. I'd love to connect

Let’s build something cool together.

Want to know more about me?

Thanks for being here. How are you?

2025 ♡